Inside Giobanara...

Renowned for its elegant creations that convey luxury without ostentation, Giobagnara adheres to the highest standards of craftsmanship.  By pursuing a philosophy that incorporates traditional know-how with leading-edge technologies, and offering a limitless colour palette of quality leathers and suede, founder Giorgio Bagnara has been able to experiment and push the technical boundaries of his craft in order to create pieces that are both beautiful and functional.

Launched in 1999, the Giobagnara brand has quickly earned a reputation for expert leather workmanship, and its founder has become a key partner for a large number of interior designers as well as a select group of yacht and private jet designers who rely on this specialised knowledge to realise made-to-measure commissions.

We go behind the scenes, and talk to founder Giorgio Bagnara, to discover the brand's true DNA, and explore what it takes to design and produce of some of Italy's most distinguished creations. 

“Giobagnara has deep family roots. When did it become your own brand vision?

I was born into a family that, for three generations, has made the Art of Living a true passion.  Growing up in this environment, I quickly developed a love for design and for the beauty of the objects around us.

In the late 1990s I realised something; while leather had become a leading material in the fashion world, it was still rarely used in the design of objects and home decor.  That's where the idea for Giobagnara came from: bringing this extraordinary material into a new context by creating high-end collections for private homes, for yachts, private jets, and luxury hotels.  

From the very beginning, my goal was to offer an unprecedented level of customisation, turning every object into a unique piece.  Just like a tailored suit - revealing how exceptional craftsmanship can give everyday items both function and soul.

“What role does leather play in the soul of Giobagnara?

Today we offer over 400 finishes, allowing for endless combinations and possibilities.  Back in 1999, at the very beginning, we were already offering a palette of 60 colours, which was quite extraordinary at the time.  From day one, we embraced unconventional solutions that could break the mould and bring something truly new. 

Our leather selection has always been driven by a pursuit of the highest quality and an aesthetic that aims to surprise.

I was fascinated by the idea of bringing to interior design the same approach that fashion had already embraced: more colour, more creativity, and more experimentation.

“The Luxury Leather Goods Encyclopedia

Already in 2015, an important American interior design magazine defined our catalogue "The Luxury Leather Goods Encyclopedia", recognising the breadth and quality of our offer.  This prestigious recognition confirmed our role as ambassadors of Italian craftsmanship excellence and strengthened our commitment to uncompromising perfection.

For us, this means: 

1. Meticulous attention to every detail.

2. An almost limitless level of customisation - from material to colours, from stitching to special features.

3. The ability to create true bespoke pieces designed to meet every need and function.

Our catalogue is an extraordinarily wide and varied collection, where design and functionality come together in a perfect harmony.

Our ambition is to create objects that are not only beautiful but also add value to every space - blending art, luxury, and craftsmanship in perfect synthesis.  This approach has allowed us to develop a unique style, naturally balancing preious elements with everyday use tradition and innovation pushing leather to explore new possibilities in the world of interior design.