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Who Icons exists to bring iconic moments to your home.  Focussing on quality and contemporary design, Who Icons is the newest quintessential homeware collection.  At the intersection of culture and personality, Who Icons invite your favourite famous figures to the conversation, paying homage in the most sophisticated of luxury tableware.

From fashion to royalty, the exquisite illustrations on fine bone china, decorated with 24-carat gold, add elegance and style to any interior.


The Who Icons collection features a dinner plate, dessert plate, pasta bowl, tea cup & saucer and espresso cup & saucer.  There's also a coffee mug and cereal bowl in complementing design.

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Who Icons ANNA dinner plate
Who Icons GIANNI dinner plate and coffee mug
Who Icons COCO dinner plate and dessert plate

Envisaged on a rainy Sunday evening by co-founders Ali Samli and Goran Svilar, Who Icons grew from a single product to the full collection in less than a year.

Customers have demanded more and more pieces to grow their collections; the envy of their friends and dinner party guests.

Who Icons is a story you need to be part of.




A beautiful and distinctive collection featuring the world's most influential figures.


by Who Icons

Renowned worldwide as the King of Fashion, he created his eponymous label and transformed Fendi and Chanel into modern day fashion houses.

"Don't dress to kill,
dress to survive."

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by Who Icons

Known for her iconic boucle tweed blazers and quilted handbags - a look so iconic it has lasted decades and still continues to be one of the most sought after looks.

"Fashion fades, only style remains the same."

Discover all the icons...

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